Skool
Role
Motion-designer
Year
2025
Concept project
Context
This fictional Skool concept ad explores a playful, organic aesthetic to illustrate the simplicity of community building. The project was created as a motion design exercise focused on translating Skool's value proposition into a visually engaging and approachable narrative.
Approach
Created using Adobe Illustrator and After Effects, the animation applies turbulent displacement to vector graphics to simulate a traditional hand-drawn look. The project focused on both character design and the technical challenge of bringing clean digital vectors to life through organic motion and animation techniques.
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