Role
Motion-designer
Year
2025
Concept project
Context
This fictional Instagram concept ad explores a calmer and more human side of the platform, presenting it as a space for genuine connection rather than constant stimulation. Inspired by Instagram’s visual identity, the project adopts a soft, rounded aesthetic to create an experience that feels welcoming, familiar, and emotionally engaging.
Approach
The project was inspired by Instagram’s own design language and focused on translating flat 2D elements into dynamic 3D layouts. The main challenge was creating depth and smooth motion while maintaining a clean and intuitive visual hierarchy. Throughout the process, the project reinforced the importance of organization, creative intuition, and knowing when to stop refining in order to preserve clarity and cohesion.
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